Location: User Experience trackTime: 2007-11-14 10.00Level: Intermediate
|
|
Henning Fischer, Adaptive Path ,USAHenning Fischer is a design strategist for Adaptive Path. His principal focus is on design research and strategy development. He has worked with a diverse group of organizations to develop communications, services and products for the Web and beyond.Henning holds a Master of Design from the InstituteofDesign at Illinois Institute of Technology, where he focused on the confluence of business analytics, design and user research. Before attending IIT, he worked for Diversified Media Design and the Ruder Finn Group and specialized in web strategy consulting for a range of clients, including Hunter Douglas, Novartis, Eli Lilly, the GuggenheimMuseum and the Japan Society.In addition to receiving Masters of Design from theInstituteofDesign , he holds a bachelor's degree in International Relations and German fromTuftsUniversityinBoston ,MAand a Certificate in Graphic and Digital Design from the Parsons School of Design in New York ,NY.
|
|
Unwrapping Experience DesignWhile user experience has made great strides forward in the last few years, we are reaching a point of diminishing marginal returns. Our focus on the parts and pieces of the user's experience (screens, pages, buttons and arrows) has begun to limit our thinking. As AJAX, Flash, widgets and other technologies and conventions have developed and made the user experience even more dynamic, the old means of designing state-to-state experiences has broken down and resulted in usable, but bloated and uncompelling site experiences. Using case studies highlighting some of Adaptive Path's experiences, we'll challenge the old approaches to designing experiences and propose new ones.
|
